Nestlé for Healthier Kids is a social media campaign that encourages children who are influenced by the internet to understand the nutrition behind the dishes they love. Animated stories were designed and created with a small narrative between the food ingredients.
On the instagram page, users (mainly children) are able to interact by watching a short animation of how the ingredients have transformed into characters to help eachother cook. The campaign is able to reach its audience on an educational level through a unique approach, also one that encourages both English and Arabic dialogue.
This project is about defining how vital design can provide unique product experience and influence people globally.
This project was created at Memac Ogilvy - United Arab Emirates
