Private Access for high end customers to Gucci's fragrances. The digital campaign was to visualise and showcase the timeless fragrance whether for a special occassion or everyday use to both men and women. The floral integration between the brand's products delivered a refined feel to build the customer's exclusive experience.
The Beauty Edits | Digital Editorial Campaigns
The main drive behind beauty campaigns on any digital platform is to break the norm with bursts of colours, and textures. When we look good, we feel good! This page is a glimpse of the digital campaigns that ran across the social platforms to reveal exciting ways of interlacing beauty content, editorial photoshoots and design.
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Win Your Wishlist campaign is a dynamic beauty campaign that triggers the urgency to create your own beauty experience. The identity was eccentric by layering strong typography, collages of product textures and mainly citric cutouts as the campaign launched in the summer.
The campaign was pushed on the homepage website, social platforms and on the editorial beauty read&shop site.
Cult-beauty followers have gravitated toward reading about what goes into their skincare. In doing so, the Read & Shop was curated to build thie beauty hype by luring in customers through visual elements that explore product inclusion, color and minimalistic design elements.
Image retouching and understadning the region's tendency to relate to specific imagery is key when working on beauty edits. These selects were a reflection of communicating effortless glamour and refined natural beauty shots. The emotion behind aesthetic is therefore evoked by customers.
The Return of The Lip Read & Shop article was a revival of the classic tips and tricks to the lips. The digital compositions articulated versatile ways of drawing lines that are a replication of how to apply lipsticks. The visual elements fuse the products and texture to make the journey while shopping unique.