THE MODERN EAST
The Modern East is an online bilingual publication that has been launched by Chalhoub Group. It encourages writers from all over the Middle East to voice their articles based on beauty, fashion, entertainment, food, travel and lifestyle content.
The project aimed to inspire and represent the interconnected world we live in using a social media platform and a website. The visuals were characterised by creating a strong social media presence with stop motion graphics, calligraphic artwork and bold visuals that would speak directly to the millennial Middle Eastern audience.